|Image by Michal Jarmoluk from Pixabay|
Lean canvas is a one-page business model that encapsulates the most important aspects of your business. This is a very fast and handy way to layout an idea into a complete business model and work on the idea with a lean approach. According to Ash Maurya the author of the book Running Lean, I have arranged the order in which the lean canvas should be filled. This way the process of filling the canvas is streamlined.
Customer SegmentsCustomer segments are the most important section in a lean canvas since lean business takes an analytics-based customer first approach. When I say customers, it refers to the users who make revenue. However, this customer segments section should not only list customers (users who make revenue) but also users. Try to list them all out in this segment. Once you list out your customer segments, list out your early adopters by the end of this section. Early adopters are the users who you get to your platform or sell your product to in the early days of your startup.
ProblemEvery business revolves around a problem. After listing out your customer segments, you have to list about 3 problems you are going to solve for your customers. These problems should be critical enough problems for your customers that they are willing to pay to get them solved. The reason to list multiple problems is to eventually select the most critical problem after doing market research. After listing the problems, list the ways these problems are currently solved by your customers. These solutions can be your potential competitors or homegrown solutions.
Revenue StreamsA business without revenue or cash flow is just a hobby in my opinion. Even if your business is non-profit, you still need to make revenue to pay operational costs. List the ways in which your business will make revenue. There can be multiple revenue streams. For an example if your product is a social networking platform, you can make ad revenue and revenue from selling premium subscriptions. List out all the main revenue sources your business will have.
SolutionNow you have listed about 3 problems your customers have, it is time to list out the solutions for them. This section is basically to lay out your “idea”. Outline your solutions for each problem in a detailed manner.
|Figure: Lean Canvas|